RE/MAX Taps Camp + King to Launch New Creative Strategy

by James Thompson

Camp + King, San Francisco, has landed lead creative duties for RE/MAX, winning the business from Leo Burnett after a review. Butler, Shine, Stern & Partners and mcgarrybowen were the other finalists. Burnett had been creative lead on the global real estate franchisor's business since 2013. Measured media spending in 2014 was $37.4 million, according to Kantar Media. For more information, visit Adweek.