The Los Angeles office of Starcom has won Guitar Center's media business after a...

by Chris Saunders , FTI Consulting

  • The Los Angeles office of Starcom has won Guitar Center's media business after a review.
  • Chris Garbutt, Ogilvy & Mather’s former CCO in France, led the winning Coke Zero creative pitch for the network’s New York flagship.
  • Mediahub/Mullen, part of Interpublic ad shop Mullen, has been appointed media agency of record by Viacom’s TV Land network. There was no media AOR incumbent.