Sweatman joins from VCCP CX, the dedicated customer experience arm of VCCP, where he was its Head of Technology. With over two decades of technology and leadership experience, including roles at Agency.com and Ogilvy, he has helped build world class enterprise solutions, apps, and digital experiences for some the UK’s best known brands – he will be pivotal in supporting Tribal Worldwide as it looks to grow the business and take on more complex and technical offerings
Sweatman will lead Tribal London’s 60 strong Tech Engineering Practice , as well as overseeing strategic technical projects across all clients. In particular, he will work across the whole Volkswagen Group, including Volkswagen Passenger Cars, Volkswagen Commercial Vehicles, SEAT, CUPRA and ŠKODA.
Tom Roberts, CEO of Tribal Worldwide, comments: “Mark joins us with a wealth of experience across a wide range of marketing technology platforms coupled with an understanding of managing large teams of technologists across multiple locations. His deep knowledge of the marketing technology landscape, the changing nature of what support clients need from a technology partner now and in the future, will be invaluable as we evolve the services we provide to clients. We’re excited to welcome his positive energy and pragmatic attitude to problem solving.”
Sweatman said: “I’m delighted to join Tribal Worldwide as Chief Technology Officer – it’s a great time to be part of the team as it plans to expand on the tech side of the business. I’m looking forward to working with existing clients to help them establish innovative tech solutions to drive stronger results, and to draw in new business with the new set of skills we’re working to develop.”