| Title | Smile |
| Agency | TBWA\Media Arts Lab |
| Campaign | 4G - iPhone |
| Advertiser | Apple |
| Brand | Apple |
| Posted | July 2010 |
| Product | iPhone 3G |
| Business Sector | Mobile Telephones & tablets |
| Media Type | Television |
| Production Company | Epoch Films |
| Executive Creative Director | Duncan Milner |
| Executive Creative Director | Eric Grunbaum |
| Executive Creative Director | Scott Trattner |
| Associate Creative Director | Jamie Reilly |
| Associate Creative Director | Kevin Tenglin |
| Chief Creative Officer | Duncan Milner |
| Chief Creative Officer | Eric Grunbaum |
| Chief Creative Officer | Scott Trattner |
| Copywriter | Pete Figel |
| Director of Photography (DOP) | Harris Savides |
| Agency Producer | Hank Zakroff |
| Agency Producer | Ben Bragg |
| Editing Company | Nomad Editorial |
| Post Production | Company 3 |