| Title | HSBC Hong Kong Rugby Sevens - Bring your game |
| Agency | Saatchi & Saatchi |
| Campaign | HSBC Hong Kong Rugby Sevens - Bring your game |
| Advertiser | HSBC |
| Brand | HSBC |
| Date of First Broadcast/Publication | 2013 / 3 |
| Product | HSBC Hong Kong Rugby Sevens |
| Business Sector | Sports Teams, Sports Events |
| Story | Saatchi & Saatchi's launch campaign for HSBC celebrates its sponsorship of the 2014 Cathay Pacific/HSBC Hong Kong Sevens, the jewel in the crown of the HSBC Sevens World Series. The fully integrated campaign centres on Sevens as an ‘unleashed’ form of rugby. A faster, more expressive format on the pitch, and equally expressive off the pitch, where the carnival atmosphere sees the majority of fans wear elaborate fancy dress. #BRINGYOURGAME is an invitation to players and fans to join in. The film pits elite teams from the Series – including the likes of Dan Norton from England, DJ Forbes from New Zealand and Carlin Isles from the USA – against tribes of fans dressed in outlandish costumes. An epic hip-hop style ‘battle’ ensues, with each set of protagonists showing off their respective skills. |
| Media Type | Television |
| Length | |
| Editing Company | Final Cut |
| Editor | Suzy Davis |
| Production Company | SomeSuch and Co. |