Title | Follow the Fairies |
Agency | Y&R London |
Campaign | Follow the Fairies |
Advertiser | Marks & Spencer |
Brand | M&S |
Date of First Broadcast/Publication | 2014 / 11 |
Business Sector | Department Stores, Supermarkets |
Tagline | ‘Magic & Sparkle |
Philosophy | The latest ad series sees M&S’ famous Christmas strap line ‘Magic & Sparkle’ brought to life in the form of two playful fairies – who spread a little festive cheer as the stars of the retailer’s campaign. |
Media Type | Web Film |
Length | |
Soundtrack | Fly Me to the Moon |
Creative Director | Mark Roalfe |
Art Director | Chris Hodgkiss |
Copywriter | Pip Bishop |
Director | Philippe André |
Production Company | Independent |
Editor | Russell Icke |
Account Director | Georgie Rechner |
Director of Photography (DOP) | David Ungaro |
Agency Producer | Jody Allison |