| Title | It Must Be |
| Agency | Rattling Stick |
| Campaign | It Must Be |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Date of First Broadcast/Publication | 2018 |
| Business Sector | Restaurants & Fast Food |
| Media Type | Television |
| Length | |
| Production Company | Rattling Stick |
| Director | Sara Dunlop |