| Title | Beef At The Centre |
| Agency | R/GA |
| Campaign | Beef At The Centre |
| Advertiser | National Cattlemen's Beef Association |
| Brand | NCBA |
| Posted | February 2017 |
| Business Sector | Food |
| Philosophy | This film directed by Scott Otto Anderson for the American Beef Association, the NCBA, sees a family grow with beef at the centre of their meals. Photoplay produced the films in Toronto Canada for R/GA New York. |
| Media Type | Television |
| Length | |
| Production Company | Photoplay Films |
| Executive Creative Director | AJ Hassan |
| Director | Scott Otto Anderson |
| Production Company Producer | Emma Thompson |
| Executive Producer | Oliver Lawrance |
| Agency Producer | Julie Benevides |
| Executive Producer | Kat Friis |
| Art Director | Ben Waldman |
| Copywriter | Casey Soloff |