TitleStill The Most Shocking Second A Day
Agency
Campaign Still the Most Shocking Second A Day
Advertiser Save the Children
Brand Save the Children
Date of First Broadcast/Publication 2016 / 5
Business Sector Charities, Foundations, Volunteers
Tagline It's happening now. It's happening here
Story A little girl unwraps her birthday present in what looks like a tent. As the film rolls, from second to second, we quickly realise that she is a refugee. Life goes from bad to worse as the refugee camp is raided and she is forced to flee the war-torn country. She is separated from her mother, survives an appalling boat journey and eventually makes it to Germany. But she has little hope. The sound design creates tension and dramatises the journey by putting us in the harsh reality of each shot. The result is visceral and dynamic.
Media Type Web Film
Length
Production Company
Creative Director
Director
Producer Paz Parasmand
Actor / Celebrity Lily Rose
Advertising Manager Nicole Itano
Advertising Manager Jess Crombie
Production Company Producer
Project Manager
Executive Producer
Managing Director

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