We apologize, but this ad has been pulled due to copyright issues.
| Title | Everyday |
| Agency | Wieden+Kennedy |
| Campaign | The Power of Dreams - Honda |
| Advertiser | Honda Motor Co., Ltd. |
| Brand | Honda |
| Posted | May 2004 |
| Product | Civic |
| Business Sector | Cars |
| Tagline | The power of dreams |
| Story | 'Everyday' charts a day in the life of a Civic owner through the brilliant objects he uses. They're shot close up and range from a zipping fly, to a ballpoint pen, to a corkscrew in the evening. He also drives a Civic, another brilliant thing he takes for granted. |
| Philosophy | They did, by crafting a consistent voice to communicate the brands many flavours and shades. What about more for less? Less spend, more effective communications, more measurements, more motivated stakeholders, more brand preference, more profit and more sales. |
| Problem | Less is more. Is that always true? Rather than simplifying their brand, Honda wondered what would happen if they embraced its diversity. |
| Result | Twenty-eight% more sales, in fact, and £388m more revenue. Not everybody believes that OK is OK. Honda certainly dont. |
| Media Type | Television & Cinema |
| Length | |
| Market | United Kingdom |
| Production Company | Stink Films |
| Creative Director | Tony Davidson |
| Creative Director | Kim Papworth |
| Copywriter | Kim Papworth |
| Art Director | Tony Davidson |
| Advertiser's Supervisor | Jonathan Campbell |
| Agency Producer | Rob Steiner |
| Account Executive | Jonathan Campbell |
| Director | Ivan Zacharias |
| Art Director | Matt Gooden |
| Copywriter | Sean Thompson |
| Copywriter | Ben Walker |
| Editor | Christopher Allender |
| Art Director | Sean Thompson |
| Producer | Nick Landon |
| Editor | Filip Malasek |
| Lighting Director / Lighting | Jan Velicky |
| Sound Design Company | Aaron Reynolds |
| Sound Design Company | Warren Hamilton |
| Music Composer | Bob Gillespie |
| Music Composer | Robert Young |
| Music Composer | Andrew Innes |
| Account Director | Francesca Birch |
| Marketing Manager | Matt Coombe |