Landia

Los Angeles, United States
TitleMarquesa
Agency
Campaign Allen Key Outrage - IKEA
Advertiser IKEA
Brand IKEA
Date of First Broadcast/Publication 2017 / 10
Business Sector Department Stores, Supermarkets
Story A rich and snobbish woman is shocked when, during a genteel tea party at her home, one of her guests finds a lost Allen key. The woman is outraged: this can only mean one thing! She asks her entire family and staff if the key belongs to them – but they all deny it. Finally her husband fesses up. He bought an IKEA sofa, which blends in perfectly with the rest of their posh furniture. Whatever your style, there’s always space in your home for Ikea.
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