| Title | Bus |
| Agency | DDB Seattle |
| Campaign | Bus |
| Advertiser | Martin Luther King, Jr. Day |
| Brand | Martin Luther King, Jr. Day |
| Posted | July 2001 |
| Product | Commemorate Martin Luther King Jr. Day |
| Business Sector | Racial/Ethnic/Minority/Disability Awareness |
| Philosophy | Fortunately, the extraordinary efforts of our Broadcast Production department and the power of the concept convinced numerous vendors up and down the West Coast to contribute time and resources for a project they believed in. What resulted was "Bus", a powerful, authentic spot shot documentary-style to place the viewer in the shoes of a Rosa Parks-esqe character. |
| Problem | The success of this spot was the fact it was produced at all. With a miniscule budget and imposing timeline, the spot called for the re-creation of Montgomery, Alabama in the early 1960s. |
| Media Type | Television |
| Length | |
| Market | United States |
| Production Company | Hello! |
| Creative Director | Laurie Fritts |
| Account Director | Alex Barth |
| Strategic Planner | George Nguyen |
| Media Director | Janice Merlino |
| Copywriter | Eric Gutierrez |
| Art Director | Randy Gerda |
| Agency Producer | Deborah Narine |
| Agency Producer | Heidi Molden |
| Director | Michael Karbelnikoff |
More Work
SEE ALLF-Type All That Matters
- BRAND:
- Jaguar
- AGENCY:
- ALLDAYEVERYDAY
The Feeling of Gillette
- BRAND:
- Gillette
- AGENCY:
- BBDO New York
George & Derek, Thought
- BRAND:
- Visa
- AGENCY:
- BBDO New York
Derek
- BRAND:
- Visa
- AGENCY:
- BBDO New York
Milk Carton
- BRAND:
- Ben Hogan
- AGENCY:
- Pagano Schenck & Kay Advertising