| Title | It's true that... |
| Agency | McCann Worldgroup Germany |
| Campaign | Verona Spots - Unilever |
| Advertiser | Unilever |
| Brand | Langnese-Iglo: Iglo Rahmspinat |
| Posted | June 2000 |
| Product | Frozen Food |
| Business Sector | Frozen food |
| Story | Iglo Cream spinach is the core product of Iglo Housebrand (since 30 years!). To increase attractiveness and to make the brand top of mind again campaign is taking benefit of the famous Verona Feldbusch, a German celebrity well-known for a lot of things, but not for her cooking skills! She is the personification of a young woman who is not able to cook, but with Iglo cream spinach she is even able to create the most delicious meals! |
| Media Type | Television |
| Length | |
| Market | Germany |
| Creative Director | Harald Prantner |
| Copywriter | Christian Heinel |
| Art Director | Sarah Tehrani |
| Agency Producer | Guntram Krasting |
| Director | Florian Beisert |
| Actor / Celebrity | Verona Feldbusch |
| Music | Joachim Berc |
| Production Company | Markenfilm Crossing GmbH |
More Work
SEE ALLTattoo
- BRAND:
- Steinberg Media Technologies
- AGENCY:
- McCann-Erickson Hamburg GmbH
Single
- BRAND:
- Steinberg Media Technologies
- AGENCY:
- McCann-Erickson Hamburg GmbH
Groupies
- BRAND:
- Steinberg Media Technologies
- AGENCY:
- McCann-Erickson Hamburg GmbH
Football
- BRAND:
- Steinberg Media Technologies
- AGENCY:
- McCann-Erickson Hamburg GmbH
Pizza Verona
- BRAND:
- Langnese-Iglo: Iglo Rahmspinat
- AGENCY:
- McCann Worldgroup Germany
Pasta
- BRAND:
- Langnese-Iglo: Iglo Rahmspinat
- AGENCY:
- McCann Worldgroup Germany
Curlers
- BRAND:
- Langnese-Iglo: Iglo Rahmspinat
- AGENCY:
- McCann Worldgroup Germany
Automobile Market
- BRAND:
- Hamburger Abendblatt
- AGENCY:
- McCann Worldgroup Germany