Title | The Away Game |
Agency | Zulu Alpha Kilo |
Campaign | The Away Game |
Advertiser | Tim Hortons |
Brand | Tim Hortons |
Date of First Broadcast/Publication | 2018 / 10 |
Business Sector | Coffee, Tea, Chocolate Drinks, Breakfast Drinks |
Story | There's only one ice hockey team in Kenya: the Ice Lions. Unfortunately, as much as they love the sport, they have nobody to play. Tim Hortons brought them to the birthplace of hockey, Canada, for their first-ever game. But they didn’t just get an opponent. They also got new equipment and two special teammates: NHL superstars Sidney Crosby and Nathan MacKinnon. This once-in-a-lifetime experience left the Ice Lions emotional beyond words and resonated throughout Canada and the world. |
Media Type | Web Film |
Length | |
Chief Creative Officer | Zak Mroueh |
Creative Director | Gerald Kugler |
Creative Director | Rodger Eyre |
Art Director | Michael Siegers |
Writer | Jonah Flynn |
Agency Producer | Revital Grunberg |
Agency Producer | Jennifer Gillespie |
Agency Producer | Kevin Corvetti |
Account Team | Hilary Roberts |
Account Team | Mike Johnson |
Account Team | Kayla MacDonald |
Planning Team | Tim Hopkins |
Planning Team | Sean Bell |
Client | Ricardo Azevedo |
Client | Jorge Zaidan |
Client | Jana Goodbaum |
Client | Paloma Azulay |
Client | Jordan Mascarenhas |
Client | Kevin Albert |
Client | Jane Almeida |
Client | Chris Wakefield |
Client | Christy Rae Clem |
Client | Julie Granger |
Client | Mackenzie Biddie |
Marketing Consultant | Rob Forbes (Forbes Sports Marketing) |
Media Agency | UM |
Media Agency Planner | Scott Dane |
Media Agency Planner | Alana Paterson |
Media Agency Planner | Ben Seaton |
Media Agency Planner | Nicole Matalik |
PR Agency | North Strategic / Citizen PR |
PR Agency Planner | Amy Shanfield |
PR Agency Planner | Sarah McConnell |
PR Agency Planner | Angie Lamana |
PR Agency Planner | Sean Citrigno |
PR Agency Planner | Ciara O’Riordan |
French Partner Agency | The French Shop |
Production House | Artifact Nonfiction |
Production House | Zulubot |
Director | David Grabias |
Production House Producer | Bryce Brentlinger |
Executive Producer | Anne Edgar |
Director of Photography (DOP) | John Minh Tran |
Second Camera | Scott Burton |
Second Camera | Chris Goll |
Segment Producer | Courtney Dickson |
Kenya Producer | Anita Kasera |
Sound | Alex Chege |
Sound | Nick Davey |
AD | Scott Weatherall |