| Title | Customers |
| Agency | Rodgers Townsend |
| Campaign | Dots - SBC |
| Advertiser | SBC Communications |
| Brand | SBC |
| Posted | June 2004 |
| Business Sector | Telecommunications Services |
| Philosophy | To dispel perceptions of SBC as a regional provider and introduce the company's capabilities as a national voice and data integrator. |
| Problem | Despite its nationwide network integration capabilities, previous perceptions of SBC have been that it is a regional provider. However, because IT Directors and departments in larger companies are seeking providers that can manage their needs on a national basis, it was important to convey SBC's abilities to do so. |
| Media Type | Television |
| Length | |
| Market | United States |
| Art Director | Tom Hudder |
| Copywriter | Tom Townsend |
| Producer | John Seaton |
| Broadcast Manager | Kathy Goebel |
| Director | Jeffrey Plansker |
| Production Company | Supply & Demand |
| Editing Company | Spine |
| Post Production | Zoic Studios |
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