ChildFund International - "#TakeItDown"

WRTHY

WRTHY New York, United States

3664

Title	#TakeItDown
Agency	WRTHY
Campaign	#TakeItDown
Advertiser	ChildFund International
Brand	ChildFund International
Date of First Broadcast/Publication	2023 / 9
Business Sector	Human Rights
Tagline	help us #takeitdown
Story	Technology created this monster, only technology can take it down. The campaign aims to build public support to pressure tech companies to proactively remove child sexual abuse content from their platforms.
Philosophy	The film drives viewers to ChildFund.org/takeitdown, a WRTHY designed microsite where the public can learn more about the dangers children face online and access resources for parents and survivors. A unique one-click public pressure tool allows our audience to tell policymakers to act NOW. #TakeItDown is the first campaign of its kind on this issue, bringing together partners, influencers and the public to ensure all children are safe online.
Problem	The amount of child sexual abuse imagery online has exploded. Tech companies aren't doing enough to protect children online, and they're only required to report child sexual abuse material when it's reported to them.
Media Type	Web Film
Length	68 seconds
More Information	https://www.childfund.org/
Production Company	Biscuit Filmworks NY
Executive Creative Director	Lew Willig
Creative Director	Mark Girand
Producer	Harry Lowell
Producer	Betsy Beale
Producer	Ari Wilhem
Producer	Margaux Ravis
Designer	Jaadi Fonseca
Director	Noam Murro
Executive Producer	Shawn Lacy
Editorial	Work Editorial Stewart Reeves
Special Effects / VFX	Parliament Enca Kaul