| Title | Fan Bods |
| Agency | FCB Canada |
| Campaign | Fan Bods |
| Advertiser | Fountain Tires |
| Brand | Fountain Tires |
| Date of First Broadcast/Publication | 2018 / 10 |
| Business Sector | Tires, Accessories, Oil, Petrol, Gasoline |
| Story | Fountain Tire sponsored the Oilers. But they were getting outspent 60:1. To standout, they donated their bodies to the fans. Introducing Fanbods – the first-ever typeface made of real employees. Using an app, fans could send cheers to the Oilers with the Fanbods font in social media. What started as a local platform spread to the entire NHL. |
| Media Type | Social Media |
| Length | |
| More Information | https://fountaintirefanbods.com/ |
| Post Production | Alter Ego |
| Audio | Pirate Toronto |
| Production Company | Nimble Content |
| Digital Agency | FCB/SIX |
| Design Company | Fuel Content |
| Media Agency | Guru Media |
| PR Agency | Covalent Communications |
| Chief Creative Officer | Nancy Crimi-Lamanna |
| Chief Creative Officer | Jeff Hilts |
| Group Creative Director | Matt Antonello |
| Group Creative Director | Noel Fenn |
| Senior Art Director | Elma Karabegovic |
| Senior Copywriter | Derek Silveira |
| Producer | Jana Desjardins |
| Group Account Director | John Pace |
| Account Executive | Chris Flynn |
| Project Manager | Adrian Bailon |
| Art Director | Cody Sabatine |
| Chief Strategy Officer | Shelley Brown |
| Planning Director | Eryn LeMesurier |
| VP, Managing Director | Chris Perron |
| Director | Brett Blackwell |
| Executive Producer | Michael Corbiere |
| Line Producer | Cale McArthur |
| Editor | Jon Garofalo |
| Editor | Brian Noon |
| Photographer | Darren Jacknisky |
| Producer | Katie Methot |
| Producer | Bobbi Dedman |
| Online Editior | Eric Perella |
| Editor | Sebastian Boros |
| Colorist | Tricia Hagoriles |
| Director | Tom Eymundson |
| Producer | Maggie Blouin Pearl |
| Sound Engineer | Kyle Anderson |
| Technology Director | Madara Ranawake |
| Frontend Developer | Robert Blayney |
| Project Manager | Maia Spetter |
| Project Manager | Gillian Morrison |
| Retoucher | Marcelle Faucher |
| Retoucher | Nabil Elsaadi |
| Print Producer | Nabil Elsaadi |
| Studio Designer | Billy Mavrakakis |
More Work
SEE ALLTeam Pride
- BRAND:
- PFLAG Canada
- AGENCY:
- Zulu Alpha Kilo
Living From Work
- BRAND:
- Zulu Alpha Kilo
- AGENCY:
- Zulu Alpha Kilo
Vanback
- BRAND:
- Vancity Original
- AGENCY:
- Zulu Alpha Kilo
Catfish
- BRAND:
- a2 Milk
- AGENCY:
- Zulu Alpha Kilo
Mountain Pass
- BRAND:
- Subaru
- AGENCY:
- Zulu Alpha Kilo
Cryogenic Creative
- BRAND:
- Marketing Awards
- AGENCY:
- Zulu Alpha Kilo
Cryogenic Creative
- BRAND:
- The Marketing Awards
- AGENCY:
- Zulu Alpha Kilo
Winter is less scary in a Subaru.
- BRAND:
- Subaru
- AGENCY:
- Zulu Alpha Kilo
Awards Gone Wild
- BRAND:
- Zulu Alpha Kilo
- AGENCY:
- Zulu Alpha Kilo