| Title | The Unspoken Truth 1 |
| Agency | Dentsu Singapore |
| Campaign | The Unspoken Truth |
| Advertiser | Sanrakshan.org |
| Brand | Sanrakshan.org |
| Date of First Broadcast/Publication | 2018 / 12 |
| Business Sector | Racial/Ethnic/Minority/Disability Awareness |
| Story | Dentsu Singapore has turned a traditional print/poster campaign into an interactive experience to raise awareness of incidents of child sexual abuse. For many people in Singapore, child abuse is a sensitive subject to discuss. Many abuse cases go unnoticed, because children are afraid to report it. The interactive print idea caries the line 'Just because you don't see it, doesn't mean it's not happening' and invites people to scan the poster to reveal the unspoken truth on their mobile device. After seeing the unspoken truth, a CTA enables people to donate, share their story or sponsor a recovering abused child to make a difference |
| Media Type | Digital |
| Chief Creative Officer | Ted Lim |
| Executive Creative Director | Andy Greenaway |
| Art Director | Jenn Perng Chong |
More Work
SEE ALLThe Unspoken Truth 2
- BRAND:
- Sanrakshan.org
- AGENCY:
- Dentsu Singapore
Clean Light Hand Soap
- BRAND:
- Zantiis
- AGENCY:
- Dentsu One (Bangkok)
Grandfather
- BRAND:
- R.E.A.C.H.
- AGENCY:
- Dentsu Singapore
Family
- BRAND:
- R.E.A.C.H.
- AGENCY:
- Dentsu Singapore
Boy
- BRAND:
- R.E.A.C.H.
- AGENCY:
- Dentsu Singapore
Short stories book
- BRAND:
- The Salvation Army
- AGENCY:
- Dentsu Utama Sdn Bhd
Adventure
- BRAND:
- The Salvation Army
- AGENCY:
- Dentsu Utama Sdn Bhd
Fairy Tales
- BRAND:
- The Salvation Army
- AGENCY:
- Dentsu Utama Sdn Bhd
Cinema Soundcheck
- BRAND:
- Foundation For Women
- AGENCY:
- Dentsu One (Bangkok)