Title | Low ceiling |
Agency | The Gate Worldwide |
Campaign | Chair Slide, Head Banger, Low Ceiling |
Advertiser | Institute of Management Accountants |
Brand | Institute of Management Accountants |
Date of First Broadcast/Publication | 2019 / 9 |
Business Sector | Trade Organizations |
Tagline | The CMA certification, you've got to earn it |
Story | CPAs count the dots. CMAs connect them. So, to convince ordinary accountants to get our advanced credential, The Gate, New York visualized some of their fears and frustrations. |
Media Type | Web Film |
Length | |
Chief Creative Officer | David Bernstein |
Art Director | Charlie Williamson |
Copywriter | David Bernstein |