Walid Kanaan
Chief Creative Officer at TBWA\RAAD
Dubai, United Arab Emirates
TitleTwo London
Agency
Campaign The World is Tricky
Advertiser Mashreq Bank
Brand Mashreq Bank
Date of First Broadcast/Publication 2020 / 2
Business Sector Banking & Financial Services, Investments, Stock Brokers
Tagline In case your luggage goes to the wrong one
Story Lost luggage is the last thing a traveler wants to experience and with so many documents at hand, it’s easy for passengers to forget about baggage loss insurance.

Based on the insight that many of the most visited destinations have homonymous cities somewhere else on earth, Mashreq Bank took this opportunity to promote an often-disregarded credit card benefit: Baggage loss insurance. Because if the world can be confusing for us, it could also be tricky for our luggage.
Media Type Print
Creative / Art Direction
Creative / Copywriter
Creative / Art Direction
Executive Creative Director
Executive Creative Director
Chief Creative Officer

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