| Title | Cry |
| Agency | Y&R London |
| Campaign | If you love radio, let it live |
| Advertiser | Digital Radio UK |
| Brand | Digital Radio UK |
| Date of First Broadcast/Publication | 2011 / 12 |
| Business Sector | TV/Radio Programs & Stations |
| Tagline | If you love radio, let it live |
| Story | In one trail we see a man listening to a music track on his digital radio. It’s Pale Blue Eyes, by The Velvet Underground. The music stirs up emotions in him, so much so that he starts to cry. The exact same scene then starts over again, except this time something completely different is playing on the digital radio. It’s a tense moment from a football play-off final. The man’s team win, and we see the same tears, but this time they are tears of joy. A super appears: More stations, more to move you. |
| Media Type | Television |
| Art Director | Jerry Hollens |
| Copywriter | Mike Boles |
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