| Title | Friends |
| Agency | The Leo Burnett Group Thailand |
| Campaign | New Normal, Live Healthier |
| Advertiser | Thai Health Promotion Foundation |
| Brand | Thai Health Promotion Foundation |
| Date of First Broadcast/Publication | 2020 / 6 |
| Business Sector | Government Information & Services |
| Story | As the first wave of Covid-19 situation in Thailand is getting better, the government has announced to start unlocking the lock down, people become less caution and return to their normal lives and start doing things they want to do during the lock down. So once it unlocks, we began to see more people leaving the house. People are getting crowded in some areas. More than that, we began to notice less people wearing mask. And this may lead to the return of Covid-19, which we do not want it to happen. Therefore, an idea arose in the midst of a worrisome crisis. So Thai Health Promotion Foundation and The Leo Burnett group Thailand created “Live new normal life” a project that builds a new normal way of living for people in the country. A new concept that will help provoke and remind about new normal living behaviors consist of "Taking care of yourself" "Pay attention to others" "Develop oneself" and "Build discipline" We believe these behaviors that we communicated are actually what everyone has done before during the outbreak so it should not be difficult. Only if everyone continues to do so, it will create sustainable new normal lives. |
| Media Type | Television |
| Length | |
| Chief Creative Officer | Sompat Trisadikun |
| Executive Creative Director | Warawut Kaennakham |
| Art Director | Warawut Kaennakham |
| Art Director | Sompat Trisadikun |
| Copywriter | Varunchit Kajohnbun |
| Account Director | Tida Vibulvanich |
| Account Executive | Maythavee Jariyanoppanan |
| Agency Producer | Sarawut Lertkittipaporn |
| Production Company | Mum Films |
| Director | Suthon Petchsuwan |
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