Victor Sant'Anna
Creative Director at DM9DDB
São Paulo, Brazil
TitleHunger Monster 1
Agency
Campaign Hunger Monster
Advertiser McDonald's
Brand McNight
Date of First Broadcast/Publication 2018 / 10
Business Sector Restaurants & Fast Food
Tagline The Hunger Monster's favorite dish. After supporting actresses in horror movies. The Hunger Monster showed up? Here's the silver bullet.
Story A monster that is always creeping in at night, when all restaurants are closed and nothing can help it but some delicious McDonald's meal. That is the Hunger Monster. And to help people fight it, McDonald's started McNight in Brazil, a special deal only valid during the night time.
Media Type Print
Creative Director
Creative Director
Art Director
Art Director
Art Director
Copywriter
Copywriter
Copywriter
Illustrator

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