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Oliver Handlos
Oliver Handlos
Creative Managing Director at Grey Berlin
Berlin, Germany
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TitlePreserving glaciers: The card cover.
Agency
Campaign Preserving glaciers: The card cover.
Advertiser MasterCard
Brand Mastercard
PostedNovember 2022
Business Sector Credit Cards
Story Consumption is an unavoidable part of our everyday life. But it contributes to global warming, which makes Swiss glaciers melt. We found a way to make using your Mastercard do the opposite – and help stop the melting. By creating a piece of protective glacier cover in the exact size of the card. With every payment. In a country-wide campaign. Adding a piece of cover every single time our customers covered the card reader with their Mastercard. And then adding up all these pieces to create a big sheet of geotextile, to cover and preserve Swiss glaciers for the next ten years.
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