Title | Tears |
Agency | Publicis Vital GmbH |
Campaign | Tears - Liposic |
Advertiser | Dr. Mann Pharma |
Brand | Liposic EDO |
Posted | December 1999 |
Product | Liposic EDO |
Business Sector | Hygiene & Personal Care Products |
Story | The combination of "Künstler" (artists) and the "künstliche" (artificial) tears are portrayed in the ad in the form of a tear. The copy also centers on this combination. |
Media Type | Magazine |
Market | Germany |
Creative Director | Anke Gembler |
Copywriter | Beate Sander |
Art Director | Anja Pfeiffer-Amankona |
Photographer | Brigita Krause |