Distance - "Outlaw Runners"

BETC Paris

BETC Paris Pantin, France

Awards

1646

Brand: Distance
Country: France

Advertiser: Distance

Title	Outlaw Runners
Agency	BETC Paris
Campaign	Outlaws Runners
Advertiser	Distance
Brand	Distance
Date of First Broadcast/Publication	2021 / 9
Business Sector	Apparel, Fashion & Footwear
Story	In August 2021, a new law came into practice in France limiting the speed limit to just 30 kilometres per hour within the city of Paris. DISTANCE, a boutique running store, decided to take this new speed limit as a challenge. If drivers had to drive under 30 kilometres per hour in order to avoid a fine, could runners actually go faster than them on foot? A group of runners ran through the streets of Paris at full speed with the sole intention of getting fined, putting the speed cameras to the test for one night only. DISTANCE then used the images captured by the speed cameras for an outdoor guerrilla campaign.
Media Type	Case Study
Length	109 seconds
Production Company	Soldats Films
Advertising Manager	Guillaume Pontier
Advertising Manager	Lionel Jagorel
Account Manager	Damien Clanet.
Executive Creative Director	Stéphane Xiberras
Creative Director	Stephan Schwarz
Art Director	Julien Vergne
Art Director Assistant	Mathis Payet
Copywriter	Alexandre Girod
Sound Production	GUM – Green United Music
Director	Jules Renault
Production Company Producer	Quentin Henneguelle
Production Company Producer	PIERRE CAZENAVE
Production Company Producer	Charlotte Giral
Production Company Producer	Lina Maldonado
Production Company Producer	Juliette Rivero
Actor / Celebrity	Lena Kandissounon
Actor / Celebrity	Quentin Malriq
Actor / Celebrity	Caroline Saguin
Actor / Celebrity	Sacha Liguori
Actor / Celebrity	Maëva Beaujour