ALMA - "oBko"

Republica Havas

Republica Havas Miami, United States

1114

Title	oBko
Agency	Republica Havas
Campaign	oBko
Advertiser	ALMA (Asociación Lucha contra el Mal de Alzheimer)
Brand	ALMA
Date of First Broadcast/Publication	2023 / 4
Business Sector	Disease Awareness, Support Groups & Associations
Story	For the project, we transformed one of Claudia Piñeiro’s bestsellers, “Una suerte pequeña” , broke it down and reassembled it in three different ways, where each represents one of the three most frequent symptoms of Alzheimer’s: repetition of stories, memory loss and chronological alteration, to portray how Alzheimer’s alters stories.
Media Type	Digital
Length	132 seconds
Chief Executive Officer (CEO)	Jorge Plasencia
President	Luis Casamayor
General Manager	Anthony Bianco
Chief Creative Officer	Tony Waissmann
Creative Director	Martín Stuart
Associate Creative Director	David Thackeray
Chief of Strategy	Catarina Goncalves
VP, General Producer	Gustavo Fernández
Content & Social Media Director	Jamie Santucci
Production Company	Virgen Films
Executive Producer	Martin De Escalada
Executive Producer	Diego Peskins
Post Production Coordinator	Cecilia Césari Sarmiento
Director	Hernan Jauregui
Director of Photography (DOP)	Alan Badan
Editor	Pablo Cantorati
Colorist	Roy Bermudez
Color Producer	Santiago Burgos
Producer	Juan Curcio
Music / Sound Design	Twins Music
Sound Director	Jerónimo González Montalvo
Music Advisor	Máximo Scott
Mastering and Sound FX	Tom Huergo
Advertising Manager	Gladys Bangueses