| Title | Uchi |
| Agency | Circus |
| Campaign | We are Open |
| Advertiser | Diageo |
| Brand | Smirnoff |
| Date of First Broadcast/Publication | 2016 / 12 |
| Business Sector | Spirits, Fortified Wines |
| Story | Women rock. With this spot, Smirnoff supports women who want to achieve important things in the field of music and production, which is a world dominated by men. Talent should be recognized regardless of anyone’s sex. Lucia Anaya "Uchi" is a producer and founder of DERRÉ-TIDA, a large event production house in Mexico. She is a co-founder of movements such as Traición and RUIDOSSSA, an annual congress that promotes female talent in music, dance and production. Her speech on gender equality permeates every project she works on. |
| Media Type | Web Film |
| Length | |
| Chief Executive Officer (CEO) | Ignacio Liaudat |
| Executive Creative Director | Dauquén Chabeldín |
| Account Director | María Ferreiro |
| Account Executive | Isabel Zuleta |
| Agency Producer | Maia Liaudat |
| Production Company | POSTAL FILMS |
| Director | Franco Garuti |
| Executive Producer | Jorge Berrospe |
| Director of Photography (DOP) | Guillermo Garza |
| Art Director | Pol Agusti |
| Editor | Juan Fontana |
| Post Production | Martha Caravantes |
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