| Title | Mother’s Day Cupcake Project |
| Agency | MullenLowe South Africa |
| Campaign | Mother’s Day Cupcake Project |
| Advertiser | Bostik |
| Brand | Bostik |
| Date of First Broadcast/Publication | 2018 / 8 |
| Business Sector | Others |
| Philosophy | On Mother’s Day it’s usually dad who buys the gift. Bostik wanted to give kids the chance to use their imagination and create a gift for moms that was extra special this Mother’s Day. One that had their own personal touch and charm, so moms would know just how loved and special they are. So, Bostik armed kids with the tools and set them off to work. |
| Media Type | Digital |
| Length | |
| Chief Creative Officer | Kirk Gainsford |
| Art Director | Nethaam Abrahams |
| Copywriter | Janine Caboz |
| Agency Producer | Riska Emeran |
| Production Company | 7Films |
| Director | Siphiwe Myeza-Mhlambi |
| DoP | Mike Ellis |
| Focus Puller | Luke Van Rensburg |
| Editor | Justin Wallp |
| Cupcake Designers | Tessa’s Bakery |
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