iPlace - "Inspiration"

Morya Comunicação

Morya Comunicação Porto Alegre, Brazil

6378

Title	Inspiration
Agency	Morya Comunicação
Campaign	Inspiration
Advertiser	Apple
Brand	iPlace
Date of First Broadcast/Publication	2018 / 10
Business Sector	Consumer Electronics & Audio-Visual
Philosophy	A girl dreams of becoming a pro athlete, and with the help of her father, she’s accepted into a professional track club. Now the girl must leave her father and the only home she’s ever known to pursue her dreams. When she arrives at the club, she discovers a surprise gift from her father – an iPlace package containing an Apple Watch and a pair of Airpods. In the middle of her first training session, in the exact moment when she feels most tired and most alone, she receives an audio message on her Apple Watch. She plays the message and hears the familiar voice of her father reminding her that we must always run after our dreams. In that moment, she’s no longer alone, and she has the will to keep running.
Media Type	Television
Length	181 seconds
Creative Director	Fábio Bernardi
Creative Director	Gregório Leal
Art Director	Gregório Leal
Copywriter	Marlon Abrahão
Production	Santa Transmedia
Director	Felipe Blankenheim
Director of Photography (DOP)	Lícia Arosteguy
Original Score	Studio Tesis