| Title | Optical Zoom |
| Agency | Advico Y&R Zürich |
| Campaign | Optical Zoom |
| Advertiser | Leica |
| Brand | Leica |
| Posted | June 2008 |
| Product | V-Lux 1 Camera |
| Business Sector | Cameras & Video Cameras |
| Media Type | Case Study |
| Creative Director | Urs Schrepfer |
| Creative Director | Christian Bobst |
| Art Director | Isabelle Hauser |
| Copywriter | Johannes Raggio |
| Photographer | Christian Bobst |
| Account Supervisor | Breu Sandro |
More Work
SEE ALLEye-catching Cat in editorial environment (German)
- BRAND:
- Tier im Recht
- AGENCY:
- Ruf Lanz Werbeagentur
Laboratory mice «Paragraph sign»
- BRAND:
- Tier im Recht
- AGENCY:
- Ruf Lanz Werbeagentur
Always stop before eating (Chicken)
- BRAND:
- BFU (Swiss Council for Accident Prevention)
- AGENCY:
- Ruf Lanz Werbeagentur
Always stop before using social media
- BRAND:
- BFU (Swiss Council for Accident Prevention)
- AGENCY:
- Ruf Lanz Werbeagentur
Always stop before texting
- BRAND:
- BFU (Swiss Council for Accident Prevention)
- AGENCY:
- Ruf Lanz Werbeagentur
Tiger Cub
- BRAND:
- Foundation Tier im Recht
- AGENCY:
- Ruf Lanz Werbeagentur
Turtle
- BRAND:
- Foundation Tier im Recht
- AGENCY:
- Ruf Lanz Werbeagentur
Parrot
- BRAND:
- Foundation Tier im Recht
- AGENCY:
- Ruf Lanz Werbeagentur