Christophe Defaye
Strategist at Publicis Conseil
Paris, France
TitleHealthy Map
Agency
Campaign Healthy Map
Advertiser Carrefour
Brand Carrefour
PostedJuly 2021
Business Sector Department Stores, Supermarkets
Story Carrefour is launching on Fortnite with The Healthy Map: the first creative map that allows gamers to regain life only by eating healthy.

On Carrefour's "Healthy Map", players can heal themselves exclusively with fruits, vegetables and fish, where they usually use healing kits and potions to recover health points. This is an opportunity for the retailer to unite a new target group, gamers, around the food transition.
Media Type Digital
Length
Account Management Team
Account Management Team
Account Management Team
Creative Team
Creative Team
Creative Team
Creative Team
Strategist
Strategist
Social Media Team
PR Agency
Account Management
Account Management
Account Management

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