YAKUSHIMA TREASURE - "Mogari-Bune/Higashi"

Dentsu Craft

Awards

1415

Brand: YAKUSHIMA TREASURE
Country: Japan

Advertiser: YAKUSHIMA TREASURE

Title	Mogari-Bune/Higashi
Agency	Dentsu Craft
Campaign	Mogari-Bune/Higashi
Advertiser	YAKUSHIMA TREASURE
Brand	YAKUSHIMA TREASURE
Posted	November 2021
Business Sector	Records, CDs, DVDs & Videos
Philosophy	"YAKUSHIMA TREASURE is a music unit that creates music inspired by Yakushima island. 'ANOTHER LIVE' is an interactive web browser content that allows you to watch their latest live performance in the ""Banyan Forest"" on Yakushima. Now is a time when we are limited in our ability to feel the physical presence of other people or to even go outdoors. YAKUSHIMA TREASURE was looking for a way to deliver its music. However, they thought it would be difficult to surpass the quality of a live performance by simply distributing video. We were required to create a completely new shared experience of live performance that was different from the real live experience, and different from the streaming live video experience of the past. This was more than simply a concert video stream. This work allowed audiences to experience an entirely new way of taking in a concert that is different from both regular video captured with a camera and from a scene observed with the human eye. Rather than recording video of this musical performance about the cycle of rebirth, we captured a world ""seen by spirits"" in the form of data. The goal was to create a new way to experience live performance, and we decided to choose the technology necessary to make this happen. We thoroughly discussed the definition of ""live performance"" -A live performance must be well established. -It should be a one-time live performance without re-recording. -Interactions that enhance simultaneous viewing. In order to achieve these goals, we prepared surround sound, mixer, instruments, costumes, etc. in the banyan forest, and placed importance on performing a high quality live performance. In order not to miss a single moment, we used a scanning method to record the entire live performance, including nine depth-sensing cameras to capture the movement and a 360° camera to scan the space. The scanned data is then reconstructed to create a viewing experience that makes you feel as if you and others are present in the live space. By rethinking the essence of live performance and using technology, we succeeded in redefining it. 360° LiDAR Scan The entire forest was scanned as 3D point cloud data with a LiDAR sensor. Photogrammetry Photogrammetry employing over 1,500 high-resolution photographs enabled expression of colors and texture as though from a painting. Volumetric Video Nine depth cameras were used. They recorded 3D data that captured absolutely all of the movement and expression from a one-time-only performance. Spatial Audio 360° microphones in a surround sound system using eight speakers recorded the audio. Space and colors momentarily cut out. Motion and sound captured as time progresses. A live performance reconstructed in a combination of different perspectives on the world. Free from the physical constraints of camera angles, the audience could approach very close to the artist, fly throughout the forest, and view the concert from any perspective. The data on the audience members' perspectives was recorded as a human presence and shared, thus enabling them to sense each other's presence.
Media Type	Music Video
Length	922 seconds
Production Company	Dentsu Craft
Creative Director	Kaoru Sugano
Art Production	Yuji Ueno
Director	Koichiro Tsujikawa
Executive Producer	Masafumi Fujioka
Producer	Kenya Miyashita
Producer	Makoto Yamashita
CG Director	Munechika Inudo
CG Producer	Yoshifumi Sadahara
CG Producer	Shohei Yoshikawa
Technical Director	Yasuhiko Nishimura
Technical Director	Hiroyoshi Murata
Technical Director	Hiroyuki Hori
Technical Support	Fumihiko Kamemura
Web Director	Kei Sato
Programmer	Eiki Kurokawa
Programmer	Yuki Tanabe
Programmer	Atsushi Asakura
Programmer	Santa Naruse
Backend Engineer	Shu Takano
Infrastructure Engineer	Jun Kuriyama
Director of Behind the Scenes	Masahiko Nakashima
Sound Design and Mix	Toshihiko Kasai
Surround Sound Design	Jiro Kubo
Sound Assistant	Naoto Oka
Sound Assistant	Tomomi Baba
Audio Equipment Support	Hitoshi Shimohagihara
UFO-Koto Production	Tomonobu Asamura
Live Production	Tatsunosuke Ide
Live Production	Hiroshi Haneda
Producer, Artist Manager	Mariko Kurose
Location Coordinator	Takuya Tabira
Wardrobe / Stylist	Shinya Watanabe
Hair and Makeup	TORI