Snickers - "Confession"

BBDO New York

BBDO New York New York, United States

Awards

13532

Brand: Snickers
Country: United States

Advertiser: Mars, Inc.

Title	Confession
Agency	BBDO New York
Campaign	Almond Satisfies
Advertiser	Mars, Inc.
Brand	Snickers
Date of First Broadcast/Publication	2018 / 3
Business Sector	Candy Bars
Story	We see a young man in a dark, confined space, dramatically lit by shafts of light. He confesses to various sins, presumably looking for absolution. Then we hear the voice of a regular guy outside asking: “Could you just read the meter, please?” The confessor is actually a meter reader under the deck of a suburban home, emotionally roiled by his empty stomach. Hunger leads to uncomfortable situations.
Media Type	Television
Length	30 seconds
Worldwide Chief Creative Officer	David Lubars
Chief Creative Officer	Greg Hahn
Executive Creative Director	Gianfranco Arena
Executive Creative Director	Peter Kain
Creative Director	Scott Mahoney
Creative Director	Dan Oliva
Director of Integrated Production	David Rolfe
Group Executive Producer	Amy Wertheimer
Executive Producer	Anthony Curti
Group Planning Director	Annemarie Norris
Account Planner	Christina Stoddard
Communications Planner	Sean Stogner
Account Manager	Kirsten Flanik
Account Manager	Susannah Keller
Account Manager	Lisa Piliguian
Account Manager	Tani Corbacho
Account Manager	Aparna Joshi
Account Manager	Blake Maraoui
Production Company	radical media
Director	Steve Miller
Director of Photography (DOP)	Eric Schmidt
Executive Producer	Gregg Carlesimo
Executive Producer	Frank Scherma
Production Company Producer	Carla Tate
Head of Production	Cathy Dunn
Editing Company	Arcade Editorial
Editor	Dave Anderson
Assistant Editor	Joseph Petruccio
Flame Artist	Tristen Wake
Flame Assistant	Mark Popham
Production Company Producer	Fanny Cruz
Audio	Heard City
Sound Engineer	Keith Reynaud
Color Company	Company 3
Colorist	Tim Masick