Uri Shoham
Copywriter at ACW Grey
Tel-Aviv, Israel
TitleBerlitz: Yes we can
Agency
Campaign Berlitz: Yes we can
Advertiser Berlitz
Brand Berlitz
PostedFebruary 2009
Product Language school
Business Sector Colleges, Universities & Education Centers
Story The last word is the Hebrew word for “Yes” and is read “Ken”. This ad is a play on the phonetics of the 3 languages word for “Yes” and if you read them aloud they would read “Yes We Ken”.
Media Type Print
Market Israel
Executive Creative Director
Creative Director
Art Director
Copywriter

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