| Title | VW Zero Carbon Billboard (Film) |
| Agency | BBDO Dublin |
| Campaign | Zero Carbon. Except for the Pencil |
| Advertiser | Volkswagen |
| Brand | Volkswagen |
| Date of First Broadcast/Publication | 2022 / 3 |
| Product | VOLKSWAGEN ID. |
| Business Sector | Automotive |
| Story | To remind Irish drivers of the zero carbon credentials of Ireland’s bestselling all-electric cars, Volkswagen’s ID.3 and ID.4, we turned to the humblest tool of them all: a pencil, and chose the biggest blank canvas of them all: a 48-sheet billboard. We hand-drew, in pencil, in-situ and over 48 hours an (almost) zero carbon billboard advertisement, simply yet powerfully highlighting the zero carbon credentials of the Volkswagen ID.3 and ID.4. |
| Media Type | Case Study |
| Length | |
| Artist | Jon Berkeley |
| Illustrator | Jon Berkeley |
| Executive Creative Director | Shane O’Brien |
| Copywriter | Colm O'Gaora |
| Art Director | Fionan Healy |
| Account Director | Fiona Gilroy |
| Account Manager | Emma Blaney |
| Marketing Director | Mark McGrath |
| Production Company | HEADCASE DESIGN |
More Work
SEE ALLVW ZERO CARBON BILLBOARD IN SITU
- BRAND:
- Volkswagen
- AGENCY:
- BBDO Dublin
VW Zero Carbon Display (Board)
- BRAND:
- Volkswagen
- AGENCY:
- BBDO Dublin
Zero Carbon. Except for the Pencil
- BRAND:
- Volkswagen
- AGENCY:
- BBDO Dublin
Mark McGrath
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- AGENCY:
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Bathroom Sink
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