Bosch - "International Campaign for Bosch Home Appliances"

BBDO Berlin

BBDO Berlin Berlin, Germany

12163

Title	International Campaign for Bosch Home Appliances
Agency	BBDO Berlin
Campaign	Daily Life
Advertiser	Bosch
Brand	Bosch
Date of First Broadcast/Publication	2016 / 5
Business Sector	Washing Machines, Refrigerators & Other Large Apppliances
Story	The new VitaFresh refrigerators by Bosch Home Appliances will be promoted. Their innovative technology enables the vitamins found in vegetables, fruit and salad to be kept fresh three times longer
Philosophy	The focus of the new campaign is Bosch’s overall brand benefit: “A little piece of mind for daily life at home.” Major and minor daily household challenges can be easily mastered with Bosch home appliances – always with perfect results. In the new campaign, a full range of Bosch Home Appliances product groups and innovations will be highlighted internationally across all media, in a manner geared toward the target group
Media Type	Television
Length	30 seconds
Managing Director	Franzis Heusel
Advertising Manager	Johannes Müller
Advertising Manager	Kristin Domintean
Advertising Manager	Steffi Geiler
Production Company	Rabbicorn Media
Director	Shaun Severi
Producer	Alexander Husche
Creative Managing Director	Ton Hollander
Creative Director	Oskar Strauß
Creative Director	Farid Baslam
Agency Producer	Alexander Geier
Client Services Director	Mark Andree
Agency	Plan.Net