| Title | Zoey |
| Agency | Catbird Creative |
| Campaign | Let's be real. |
| Advertiser | Catbird Creative |
| Brand | Catbird Creative |
| Date of First Broadcast/Publication | 2023 / 9 |
| Business Sector | Advertising Agencies |
| Story | Most teens perceive a world where their peers are out partying all the time. As a result, it leads to deep FOMO. However, the stats say otherwise: most kids are not engaging in drugs, alcohol, and other unhealthy activities. The "Let's be real." campaign sought to dispel teen myths and promote positive behavior. It brought to light the truth - that most kids' lives are pretty normal (even boring). The campaign's tension came from a juxtaposition of the perceived "coolness" using a saturated photo style, against a human truth that revealed the mundane lives most teens actually lead. |
| Media Type | |
| Art Director | Paul Forsyth |
| Copywriter | Kevin Floyd |
| Photography Studio | Mock Tuna |
| Photographer | Emily Metzger |
| Photographer | Cassie Wolf |
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