Stabilo Boss Highlighter Pen - "The remarkable Bertha"

DDB Group Germany

DDB Group Germany Düsseldorf, Germany

10998

Title	The remarkable Bertha
Brief	Everyone knows the phrase, "Behind every great man is a great woman." But what does it mean? That the man is always the hero and the woman his sidekick? The truth is, all too often women were upstaged, and their actions and successes not mentioned. Now is the time to rewrite history with Stabilo Boss. By highlighting remarkable women and their stories.
Agency	DDB Group Germany
Campaign	Highlight The Remarkable 2.0
Advertiser	Stabilo
Brand	Stabilo Boss Highlighter Pen
Posted	November 2019
Business Sector	Stationery & Office Supplies
Story	Everyone knows the phrase "Behind every great man is a great woman.".But what does it mean? That the man is always the hero and the woman his sidekick? The truth is, all too often women were upstaged, and their actions and successes not mentioned. Now is the time to rewrite history: with Stabilo Boss. By highlighting remarkable women and their stories.
Media Type	Print
Chief Creative Officer	Dennis May
Executive Creative Director	Kristine Holzhausen
Executive Creative Director	Stefan Rehne
Art Director	Vera Ickert
Copywriter	Teresa Berude
Managing Director	Mona Elobeid
Account Director	Philipp Starck
Account Manager	Malte Kraft
Art Director	Kathrin Stenger
Post Production	Stefan Kranefeld