| Title | Old Mout 1 |
| Agency | St. Luke’s Communications |
| Campaign | Old Mout |
| Advertiser | Heineken |
| Brand | Old Mout |
| Date of First Broadcast/Publication | 2022 / 7 |
| Business Sector | Beers, Ciders, Lagers |
| Story | The playful campaign, featuring the adventurous Kiwi, launches the new Strawberry & Apple flavour and adds to the Alcohol-Free range with a Pineapple & Raspberry flavour. The number one exotic flavour cider brand has also launched limited edition WWF packs with 50p from each pack going to support the work of WWF. Not only will this raise awareness for the partnership but allow consumers to learn more about the work of WWF, allowing consumers to make a positive impact on their lifestyle choices. |
| Philosophy | Old Mout has launched its biggest ever campaign with long term partners WWF, celebrating four years of partnership and is on a mission to become the most sustainable cider in the category. The latest campaign, running on TV, Social channels, and is supported by an impressive out-of-home takeover at Waterloo station, which shows Old Mout is the only choice when seeking a cider with an exotic flavour range and a taste for doing good. To activate the campaign, Old Mout has partnered with Creative Agency St Luke’s developing bespoke creative to showcase the exotic flavour range demonstrating how Old Mout’s partnership with WWF is helping to protect habitats all over the world. The four year old partnership has already helped support the protection of 500,000 acres of natural habitat around the world. |
| Media Type | Outdoor/Out of Home |
| Length | |
| Advertising Manager | Rachel Holms |
| Advertising Manager | Max Tweddle |
| Advertising Manager | Tara Phillips |
| Creative Partner | Julian Vizard |
| Creative Team | Rhianna Travers |
| Creative Team | Leah Winson |
| Senior Strategist | Tara Ellis |
| Business Director | Lara Poole |
| Account Director | Lucy Yeates |
| Account Manager | Sam Everett |
| Creative Producer | Christine Sibthorp |
| Designer | Vanisha Mistry |
| Media Agency | Dentsu Red Star |
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