IKEA - "ThisAbles"

McCann Tel Aviv

McCann Tel Aviv Tel-Aviv-Yafo, Israel

20493

Title	ThisAbles
Agency	McCann Tel Aviv
Campaign	Ikea ThisAbles
Advertiser	IKEA
Brand	IKEA
Date of First Broadcast/Publication	2019 / 3
Business Sector	Home Appliances, Furniture & Gardening
Story	ThisAbles by Ikea democratises furniture for people with disabilities. The agency developed 13 add-ons for Ikea's most essential products, available to download and 3D print via the special website ThisAbles.com. Each add-on solves a different accessibility issue: eg. sofa leg extenders for easier ascend, lamp button enlargers, and super-zippers for pillow covers. For those who wanted to experience or see these add-ons, the agency built the first-ever accessible space in Ikea's flagship store in Israel and prepared web video tutorials.
Media Type	Product Design/Development
Length	88 seconds
More Information	https://thisables.com/en/
Copywriter	idan kravitz
Copywriter	Elder Yusupov
Copywriter	Yiftach Sarig
Art Director	Kfir Peretz
Art Director	Dana Moshkowitz
Creative Director	Sigal Abudy-Weber
Creative Director	Nadav Pressman
Creative Director	Eldad Weinberger
Creative Director	Adrian Botan
Creative Director	Catalin Dobre
Client Service	Bat-el Assaying
Client Service	Sapir Zaguri
Client Service	Michal Popov
Digital Team	Eddie Goldenberg
Digital Team	Oded Lavie
Digital Team	Mietal Zeevi
Digital Team	Gili Raz
Production Manager	Emmanuelle Raz
Production Manager	Neva Zerach