Pink Ribbon - "The Pink Route: The right grip may save lives."

Publicis Communications Schweiz AG

Publicis Communications Schweiz AG Zürich, Switzerland

5984

Title	The Pink Route: The right grip may save lives.
Title (original language)	The Pink Route: Der richtige Griff kann Leben retten.
Agency	Publicis Communications Schweiz AG
Campaign	The Pink Route
Advertiser	Pink Ribbon Inc.
Brand	Pink Ribbon
Date of First Broadcast/Publication	2017 / 10
Business Sector	Disease Awareness, Support Groups & Associations
Story	On the 10th anniversary of Pink Ribbon Switzerland we created a climbing route with holds shaped as breasts under the motto “The right grip may save lives”. In this way, women were reminded that conscious gripping is important not only for climbing, but also for early detection of breast cancer. The right grip may save lives. Early detection often increases chances of healing. Check your breasts regularly. More on pink-ribbon.ch
Media Type	Case Study
Length	96 seconds
Advertising Manager	Nicole Zindel
Advertising Manager	Nadja Herrmann
Chief Executive Officer (CEO)	Thomas Wildberger
Creative Director	Peter Brönnimann
Copywriter	Christian Stüdi
Art Director	Norihito Iida
Managing Director	Matthias Koller
Account Manager	Claudia Ziltener
Account Manager	Angelos Apostolidis