| Title | Unsharp campaign |
| Agency | &Co. / NoA |
| Campaign | Unsharp Campaign |
| Advertiser | Danish Road Safety Council |
| Brand | The Danish Road Safety Council |
| Date of First Broadcast/Publication | 2018 / 12 |
| Business Sector | Road Safety |
| Tagline | Take the bus, if you have been drinking |
| Story | Copenhagen based ad agency '& Co' and 'The Danish Road Safety Council’ is currently running a campaign that puts attention to drunk driving in a different way. The bus is currently driving around the streets of Copenhagen, and the timing is carefully planned. In December the typical Danish Christmas Parties take place, which means a lot of drunk people in the streets. If the party goers take the bus and leave the car keys at home it could save lives. Outdoor advertisement created by &Co, Denmark for Danish Road Safety Council, within the category: Public Interest, NGO. |
| Media Type | Transportation & Vehicles |
| More Information | https://etsc.eu/?clients=danish-road-safety-council |
| Creative Director | Thomas Hoffmann |
| Creative Director | Robert Cerkez |
| Concept | Ulrik Søby |
| Concept | Mikkel Møller |
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