Diablo Immortal - "Diablo Immortal - Summon Now"

CP+B

CP+B Boulder, United States

3463

Brand: Diablo Immortal
Country: United States

Advertiser: Blizzard Entertainment, Inc.

Title	Diablo Immortal - Summon Now
Agency	CP+B
Campaign	Diablo Immortal
Advertiser	Blizzard Entertainment, Inc.
Brand	Diablo Immortal
Date of First Broadcast/Publication	2022 / 5
Business Sector	Video Games/Consoles
Philosophy	CP+B agency created an action for Latin America focused on the diabolic plot of the Blizzard game “Diablo Immortal” for its launch. The action invites players to visit hell and summon evil to secure the pre-registration of the new game through a web app that recognizes and is able to read all the pentagrams in the world. Using your cell phone, just click on this link, scan your pentagram and wait for the automatic download on June 2nd. The date to summon evil and book the game was also strategically thought in reference to the Devil's number (666), that is: 6 days 6 hours and 6 minutes before the official launch, scheduled for June 2nd. The action included the participation of influencers such as Patife, Kalera, BRKsEDU, Lucky Salamander, Elded and Boffe GP who started a buzz about pentagrams on their social networks today to arouse the curiosity of the followers. The campaign also includes a digital film, the creation of 666 unique posters that will be distributed via Press Kit and digitally to all Latin America, as well as digital communication on the brand's social networks. The project had a partnership with JNTO, who created a webapp so that any and all pentagrams could be recognized and read by the cell phones camera. Diablo® Immortal™ will be free-to-play with optional in-game purchases, ensuring the core game experience will always be free. Developed by Blizzard Entertainment and NetEase, Diablo Immortal will be available at launch on iOS®, Android®, and Windows® PC via Battle.net®.
Media Type	Digital
Length	90 seconds
Chief Creative Officer	André Kassu
Chief Creative Officer	Marcos Medeiros
Creative Director	Mihail Aleksandrov
Creative Director	Luiz Paccillo
Creative Team	Rafael Guth
Creative Team	Lucas Borba
Creative Team	Rafael Costa
Creative Team	Victor Souza
Creative Team	Alan de Sá
Creative Team	Aline Fucs
Creative Team	Breno Ferreira
Creative Team	Danilo Carvalho
Creative Team	Danilo Limas
Creative Team	Débora Caprioli
Creative Team	Fellipy Santos
Creative Team	Henrique Soares
Creative Team	Laura Leal
Creative Team	Marina Tonon
Creative Team	Patricia Oliveira
Creative Team	Rhaissa Bueno
Creative Team	Ricardo Barros
Creative Team	Tiago Pinheiro
Creative Team	Marcos Medeiros
Creative Team	Mihail Aleksandrov
Agency Producer	Ana Paula Casagrande
Agency Producer	Moema Porro
Agency Producer	Roberta Acerbi
Data & Strategy	Rafael Silva
Data & Strategy	Felipe Miari
Content	José Diniz
Content	Marcela Calura
Content	Gustavo Pires
Content	Karolina Cardoso
Account Management	Wilson Negrini
Account Management	Thiago Barboza
Project Manager	Nathalia Beividas
Project Manager	Mirele Bergel
Production Company	The Youth
Director	KARMA
Assistant Director	Milton Oliveira
Creative Assistant	Bianca Leal
Director of Photography (DOP)	Yuri Maranhão
Photography Assistant	Duran Sodré
Photography Assistant	Giordano Maestrelli
Photography Assistant	Diego Cagnato
Executive Producer	Carol Cherobim
Production Coordinator	Debora Lemes
Account Management	Carol Cherobim
Account Management	Camila Pires
Financial Manager	Iza Lubiazi
Production Director	Adriana Lira
Producer	Ulisses Sant’Anna
Production Assistant	Roni Matias
Camera Assistant	Rodrigo Brisa
Object Production	Adriana Samways
Stagehand	Rodrigo Bernardi
Stagehand Assist	Fernanda Câmara de Carvalho
Location Producer	Carlos Eduardo Castello Branco
Location Producer	Daniane Almeida
Location Production Assistant	Enzo Gustavo Simões
Costume	Luciana Carvalho
Costume	Debora Fuzeti
Cast	Adriana Lira
Cast	Ale Lima
Cast	Ann Schwaner
Cast	Bianca Leal
Cast	Bruno Batuta
Cast	Debora Fuzeti
Cast	Estanislau Ogrodovski Neto
Cast	Eudig Fernandes
Cast	Francinne Weffort
Cast	Gustavo Neves
Cast	Gustavo Nick
Cast	Henrique Bueno
Cast	Henrique Thoms
Cast	Léo Salomão
Cast	Leo Silva
Cast	Letícia Kaory
Cast	Mardem Cruz de Carvalho
Cast	Rodrigo Bernardi
Cast	Rosangela Bretschneider
Cast	Sergio Twardowski pai
Machinery Chief	Flávio Romão
First Assistant of Machinery	Kauê Kruger
Chief of Electrical	Ricardo Pirolla
First Assistant of Electrical	Leonardo Cichon
Assistant	Marcelo Araújo
Assistant	Michel Kuchnier
VFX/Post Production	COLOSSAL
Post-production Supervisor	Diogo Gameiro
Editor	Sergio Twardowski
Composition	Karlos Schirmer
Composition	Michel Takahashi
3D Artist	Vinicius Lavor
3D Artist	Enzo Kinukawa
Colorist	Erick Moraes
set/Catering maintenance	Laiz Roche
set/Catering maintenance	Kelly Lino
Camera	Red Mamute
Drone Operator	Felipe Sant'ana da Silva
Drone Operator	Everton Isidro
Equipments	Locall e Backbros
Post-Production General Assistant	Marcelo Eduardo de Lima de Araujo
Post-Production General Assistant	Michel Kuchnier
Transport	Oliveira Car
Sound Production	Toro Áudio
Sound Creative Director	Kelson Diego
Project and Account Managing	Mariana Kauchakje
Sound Producer	Tiago Mendes
Sound Producer	Leonardo Montenegro
Sound Producer	Kelson Diego
Sound Design and Mix	Tiago Mendes
Approval Client	Rafael Tello
Approval Client	Claudia Camp
Approval Client	Sheila Valente