Günter Sendlmeier
Chairman & CEO at McCann-Erickson Hamburg GmbH
Frankfurt am Main, Germany
TitleReal Estate
Agency
Campaign Hamburger Abendblatt Cinemaspots - Axel Springer Verlag A.G. Hamburg
Advertiser Axel Springer Verlag
Brand Hamburger Abendblatt
PostedJune 2000
Product Newspaper
Business Sector Newspapers, Magazines, Books
Story To promote classified ads the daily newspaper Hamburger Abendblatt, known for it's fresh and innovative ideas, decided to produce TV commercials rather than the ordinary coupon ads-at low cost, as classified ads are.
Media Type Television
Length
Market Germany
Creative Director
Creative Director
Copywriter
Agency Producer
Director
Music
Production Company

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