Taro Zhang
Art Director at Leo Burnett
Hong Kong, China
TitleSharing the Same Dream
Agency
Campaign Sharing the Same Dream
Advertiser Li Ning
Brand Li Ning
PostedSeptember 2004
Business Sector Apparel, Fashion & Footwear
Tagline We share the same dream, we are all Made in China.
Story Launching in time for the Athens Olympics, the latest campaign for China's sportswear giant Li Ning features five sportsmen and women from China's national Olympic team, who together are chasing the same dream. Leveraging the athletes' and the company's "Made in China" heritage, Li Ning ignites the Olympic spirit and encourages China's youth to make their dreams of a bright future a reality.
Media Type Television
Length
Market China
Group Creative Director
Creative Group Head
Art Director
Art Director
Art Director
Copywriter
Producer
Director
Production Company
Account Manager
Account Director

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