| Title | Hair is not a crime 1 |
| Agency |
FP7 McCann
|
| Campaign |
Hair is Not a Crime
|
| Advertiser |
Clooney Foundation for Justice
|
| Brand |
Clooney Foundation for Justice
|
| Date of First Broadcast/Publication |
2023 / 2
|
| Business Sector | Human Rights
|
| Story | Women in certain regions are forced to cover their hair in public and face severe consequences for not complying, including incarceration, persecution, and even death. These restrictions are often enforced due to cultural and religious customs, but in some cases, these customs have been taken to an extreme.The Clooney Foundation for Justice launched a new awareness campaign aimed at raising awareness about the restrictions on hair freedom faced by women in many countries around the world. |
| Philosophy | The ads are aimed to contrast the freedom experienced by the majority of women who can show their hair without consequences and the 1% of women who can't do so without fear or retaliation.The goal of this campaign is to spark a conversation about hair freedom and bring attention to the harsh realities faced by some women. |
| Media Type |
Print
|
| Chief Creative Officer |
Federico Fanti
|
| Copywriter |
David Sanchez
|
| Art Director |
Jimmy Cobos
|
| Associate Creative Director |
Rosy Mouallem
|
| Executive Creative Director |
Aunindo Sen
|
| Agency Producer |
Nida Halit
|
| Creative Director |
Claudia Canas
|
| Art Director |
Diego Espinoza
|
| Photographer |
Mazen Abusrour
|
