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Joaquín Espagnol
Joaquín Espagnol
General Creative Director at Iris
Barcelona, Spain
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TitleYournalist
Agency
Campaign Yournalist
Advertiser Euskal Irrati Telebista (EITB)
Brand Yournalist - News App
PostedJune 2017
Business Sector Media, Publishing & Production
Story In a world of fake news, how do you find out who's telling the truth? Enter Yournalist, a Shazam-type app that enables you to point your phone towards a news story being broadcast on radio or TV. Powered by IBM's Watson, Yournalist compares the story in real time with millions of others about the same news item and provides you with the six most widely different angles. That way, you get every point of view on a story and can form your own opinion - without ideological or geographical bias.

It’s a bad time for the truth. Whether it’s fake news or simply being flooded with analogous algorithm-based search results that social media thinks we want to read, getting real, unbiased news is a lot harder than ever before. Enter Yournalist. The app takes one news item, analyzes keywords and searches media for the six most widely differing news stories on the same topic — ensuring that we see every point of view.

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Executive Creative Director Digital
Strategic Planning Director
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