Hital Pandya
Global Executive Creative Director at Leo Burnett Chicago
Johannesburg, South Africa
TitleSlim vs Slim
Agency
Campaign Slim vs Slim
Advertiser Levi Strauss & Co.
Brand Levi's
PostedApril 2006
Product Slim Jeans
Business Sector Clothing
Tagline Slim Jeans
Story A war between stick figures to demonstrate the slim nature of Levi’s slim jeans. As slim as the slit between closed doors v/s as slim as a light pole v/s as slim as a wedge in a window v/s as slim as the red tab on a stick figure.
Media Type Television & Cinema
Length
Market India
Copywriter
Executive Creative Director
Agency Producer
Creative Director
Copywriter
Executive Creative Director
Art Director
Director

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