Title | Now That Sounds Tasty! |
Agency | Lucky Generals |
Campaign | "Now That Sounds Tasty" |
Advertiser | Capital FM |
Brand | Capital FM |
Date of First Broadcast/Publication | 2019 / 4 |
Business Sector | TV/Radio Programs & Stations |
Tagline | "Now That Sounds Tasty" |
Story | Little Mix glides through a multi-colored sky on a magical spoon, Liam Payne chases the Breakfast hosts riding a giant toy dinosaur, and Anne-Marie surfs through breakfast cereal on a jet-ski dodging Cheryl, Shawn Mendes and Halsey in her path. |
Philosophy | Lord Danger’s Mike Diva serves up a feast for the eyes in a new spot for Capital FM’s first nationwide breakfast show: Capital Breakfast. Conceived by agency Lucky Generals, the spot was brought to life in a unique production partnership between Lord Danger and Hungry Man UK. With Diva at the helm, Capital Breakfast is reimagined as a cereal, with Roman Kemp, Vick Hope and Sonny Jay taking the viewer through their extraordinary world, packed with some of the world’s biggest hit music stars. |
Media Type | Web Film |
Length | |
Production Company | Hungry Man |
Production | Lord Danger |
Executive Producer | Matt Buels |
Executive Producer | Josh Shadid |
Director | Mike Diva |
Post-production Producer | Shyam S. Sengupta |
Post-production Supervisor | Robin Phillips |
Post Production Coordinator | Marissa Alanis |
Lead 3D Artist | Calvin Serrano |
3D Artist | Ethan Chancer |
3D Artist | Peter France |
3D Artist | Vincent Viriot |
3D Artist | Olav BergsviK |
Compositor | Josh Johnson |
Compositor | Ethan Chancer |
2D Lead | Jenny Goldberg |
2D Artist | Ed Skudder |
2D Artist | Lynn Wang |
2D Artist | Vincent Viriot |
Roto Artist | Aaron Nelson Purcell |
Editor | Dan Packer |
Music Composer | David Dahlquist |
Music Composer | Mike Diva |
Sound Designer | Kevin Senzaki |
Colorization | Quinn Alvarez |
Audio Executive Producer | Ashley Bard |
Producer | Josh Shadid |
Producer | Dave Frost |